UST Master of Business Communication students will give their final project presentations at 6:30 p.m. Tuesday, May 9, and Thursday, May 11, in Thornton Auditorium of Terrence Murphy Hall, Minneapolis campus.

Everyone’s invited — especially those MBC students who need ideas for their own final projects.

Students and topics on May 9 are:

  • Nikki Frederickson: "Are Twin Cities companies attracting and retaining employees by offering tuition-reimbursement programs?" With today’s unemployment rate at a record low, employers must be more creative than ever in their attempts to attract and retain a productive workforce. But are competitive pressures of downsizing, mergers and acquisitions threatening benefit packages? Find out whether tuition reimbursement as a benefit is on the way out as we move into the 21st century.
  • Jeffrey Gerst: "Is St. Michael’s Lutheran Church effectively communicating with the congregation?" A communication survey was conducted as a basis for improving St. Michael’s organizational communication program. Recommendations include suggestions on how to improve the newsletter, Web site content, e-mail communication and how to foster the volunteer network.
  • Jamal Haider: " Are information technology (IT) professionals at one Minnesota-based company receiving the necessary technical, business, and professional training to meet their job requirements?" A competent and a productive IT workforce that can meet the objectives of its Strategic Intent will create distinctive value for the customers by solving their problems and generating new opportunities for them.
  • Angela Johnson: "Do Retek employees believe they would benefit from a company-provided Computer Based Training (CBT) program?" The survey measured employee willingness to learn new technology if CBT were available, willingness to take CBT on company time or work time and whether employees believed having CBT available to them would assist in enhancing their career with the company.
  • Jessica Meyer: "Do men and women employees prefer different leadership styles?" The increasing number of women in management positions in the workforce has spawned a revolution — a new way of communicating with subordinates. The survey assesses employees in one company and their preference for specific leadership traits.
  • John O’Brien: "Are Minnesota ambulance companies marketing their non-911 medical transportation?" Medical transportation is a multi-billion dollar per year industry nationally, and is currently in a growth phase. Marketing is a way for ambulance companies to improve their market share and run volume, and has the potential for improving revenue.
  • Lynn Wood: "Do the customers of a direct mail marketing company want to use and have access to the technology of the Internet and e-mail?" The Internet is changing the way companies do business. This project reviews how the Internet is influencing the way a direct mail marketing company sells their institutional clocks.

Students and topics on May 11 are:

  • Karen Carl: "Do Minnesota benefits managers prefer a health care vendor with a positive community image?"
  • Brian Elwood: "Do businesses communicate effectively with Generation X employees?" This study examines the effectiveness of business communications with Generation X employees by researching the attitudes and perceptions that exist in the workplace. Understanding the survey results will help businesses more effectively tailor their communications to their employees.
  • Christine Jones: "Do Twin Cities employees view corporate volunteerism as beneficial?" This research study identifies and evaluates the benefits Twin Cities employees receive from their participation in corporate volunteer programs. The research gathers input from employees across all job categories, from large, medium and small companies.
  • Jane Kennedy: "Do state agencies comply with citizen requests for information under the Minnesota Government Data Practices Act (MGDPA)?" Minnesota state agencies and citizens were surveyed about their experience with requesting and providing information under MGDPA.
  • Jennifer MacLeod: "How effective are the sponsorship marketing proposals made to Twin Cities businesses?" Sponsorship marketing, also known as cause-related marketing, is one of the most popular and fastest growing sectors of marketing. Sponsorship agreements often provide significant opportunities for businesses to market their good will to communities, potentially increasing company recognition, brand image and product sales.
  • Wendy Sklenar: "Did participation in 1999 charity events raise brand awareness for KitchenAid enough to warrant participation in similar activities for 2000?" Brand awareness and recognition is the act of staring at 400 boxes of cereal and gravitating toward corn flakes or raisin bran because we have known them all our lives. Of the many tools used to raise awareness, corporate sponsorship of charity events has increased in popularity. But does it reap any benefits?
  • Terri Traudt: "How do we best reach our "Dot Com" audience?" All major airlines have realized the enormous value of selling tickets via their Web sites, but is there a single most effective method of reaching customers with the "buy online" message? The results of this survey answer that question for Northwest Airlines.





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