A Musical MBA

Most people see an MBA as a way to start or enhance a career in business, giving one the ability to make sense of data or predict trends in the marketplace. For others, an MBA can lead to a road less traveled. ...

Presenting the Perfect Case

The National Black MBA Association Annual Conference offers graduate business students from the nation’s leading business schools the opportunity for professional development and job recruitment events. During ...

Clean Slate: Henkel Launches a New U.S. Detergent

When German manufacturing giant Henkel partnered with Walmart to bring its flagship laundry detergent, Persil, to the American marketplace, it knew it needed not only a new brand but an attention-getting marketing campaign to appeal to U.S. consumers.