Undergraduate marketing students Danielle Anderson, Jordan Ermer, Allison King, Angela Sturman and Brent Younkin placed second in the National Undergraduate Specialized Case of the Year competition sponsored by the Small Business Institute. The team was one of several teams in the capstone marketing course taught by Professor Jamal Al-Khatib.

The SBI organizes this case competition every year. It receives numerous entries from schools across the country. The cases are submitted under categories such as general management, strategy, or specialized areas such as marketing or IT.

The UST student team worked with local firm HealthCare Interactive Inc. and created a marketing plan for its nursing care facility.

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