Environmental portrait of Muer Yang taken on Friday, April 12, 2013 on the Minneapolis campus of the University of St. Thomas.

2015 Susan E. Heckler Research Excellence Award: Muer Yang, Ph.D.

Muer Yang, Ph.D., a professor in the Opus College of Business Department of Operations and Supply Chain Management, was awarded the 2015 Susan E. Heckler Research Excellence Award. We asked Professor Yang to share some of his thoughts on how improving service operations can directly impact public policies and health care operations, what he’s working on now and how to spark curiosity in the classroom.

Crossing Boundaries in Advertising

I didn’t expect the outcome we received when I scheduled a session on diversity in advertising for the June 17 Diversity Insights Breakfast. I had hoped, of course, for an impact—and we got it, but it was a reaction from participants I hadn’t expected.