Archive Posts
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In the News: Mike Porter on Minnesota’s National Image
In the NewsMike Porter, a marketing professor at the University of St. Thomas, spoke with the Minneapolis/St. Paul Business Journal about a new survey suggesting younger workers are increasingly open to relocating to Minnesota. Porter discussed how national attention over the past year may have shaped perceptions of the state and why Minnesota’s reputation could play a growing…
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In the News: John Wendt on Minnesota’s Professional Volleyball Growth
In the NewsJohn Wendt, professor emeritus of sports and entertainment law at the University of St. Thomas, spoke with Minneapolis/St. Paul Business Journal about the arrival of two professional women’s volleyball franchises in Minnesota. Wendt discussed why the state’s strong volleyball tradition, passionate fan base and continued investment in women’s sports position it to support both leagues. From… -
In the News: Mike Porter on Health Insurance Scams
In the NewsMike Porter, a marketing professor at the University of St. Thomas with expertise in health care business communications, spoke with the Minnesota Star Tribune about the rise of deceptive health insurance marketing. Porter discussed how dishonest marketers target vulnerable consumers with misleading sales tactics and shared warning signs people should watch for when evaluating health insurance offers. … -
In the News: Laura Russ on Twin Cities Commercial Real Estate
In the NewsLaura Russ, executive director of the Shenehon Center for Real Estate at the University of St. Thomas, spoke with MPR News about declining commercial property values across the Twin Cities and what the trend could mean for communities. Russ discussed how falling office building values reflect long-term changes in the commercial real estate market and… -
In the News: Seth Ketron on Back-to-School Supply Costs
In the NewsSeth Ketron, assistant professor of marketing at the University of St. Thomas Opus College of Business, spoke with KSTP about the rising prices of school supplies, the impact on families with low budgets, and how to make a cost-effective list. From the story: Ketron recommends families take inventory of what they already have, make a… -
In the News: Mike Porter on Successful Consumer Marketing
Business & LawMike Porter, senior clinical professor of marketing at the University of St. Thomas, was featured in a “Homegrown Hustle” podcast video. From the customer’s journey to economic strategies, Porter discusses what successful marketing means, and how to know you’re taking your business in the right direction. From the video: Mike Porter: Qualitative research gives you… -
In the News: Innovation Scholars Program Celebrates 20 Years
In the NewsThe Innovation Scholars program, which includes participation from University of St. Thomas students and MBA mentors, was featured in Twin Cities Business for its role in preparing students for careers at the intersection of science, health care, and entrepreneurship. The program connects students with organizations including Mayo Clinic, NASA and Minnesota technology companies, providing hands-on… -
In the News: Mike Porter on Public Communication During Controversy
In the NewsMike Porter, senior clinical professor of marketing at the University of St. Thomas, spoke with KSTP about the City of Vadnais Heights’ decision to hire a public relations firm as it faces a citizen petition seeking a public vote on a proposed new fire station. From the article: The city says it needs help getting… -
In the News: Ernie Owens on Return to Office Trends
In the NewsErnie Owens, an associate professor in the Opus College of Business at the University of St. Thomas, spoke with FOX 9 about the growing number of companies requiring employees to spend more time in the office. Owens said organizations are increasingly focused on strengthening workplace culture, communication, collaboration, and professional development, while balancing the flexibility… -
What AI Changes: Seth Ketron Shares His Findings
Artificial IntelligenceWith experience that spans beyond the classroom, including years in corporate retail at Gap Inc., JCPenney, Belk and The TJX Companies, Seth Ketron has built a career around noticing the small cures that shape how people move through the world. Now as associate professor of marketing at the University of St. Thomas' Opus College of…