Conversations from 40 Under 40

The Opus College of Business was proud to sponsor the Minneapolis/St. Paul Business Journal's 2015 40 Under 40. These are high-achievers who have launched companies and rebuilt them; they lead our cities; they've shaped and saved lives.

Power Lunch: the Sales vs. Marketing Showdown

Sales and marketing: this inter-functional relationship is problematic and fraught with misunderstanding, distrust, and conflict. "No matter where you are at in dealing with this issue, it is important to note that there is a solution to this problem," says Professor Avinash Malshe.

A Young Leader Emerges

While there has yet to be a single definition that encompasses the totality of leadership, we do know that the majority of leaders share certain characteristics. Leaders are responsible for effectiveness. Leaders must be charismatic. Leaders are obligated to provide and maintain momentum. Leaders must offer perspective and be key in developing, expressing and defending values.

In Health Care, Big Data Benefits the Common Good

Should companies have the right to collect, use and share data about individual consumers who buy their products or use their services? What about when the “company” is an industry like health care, where electronically capturing the details of medical histories and care plans is now standard practice? We asked Dan McLaughlin, Director of the Center for Health and Medical Affairs, for his view on this rapidly changing landscape.

So…About That Message Strategy

Once upon a time, writes Dr. Michael C. Porter, there was a little boy who stepped on a bee. It was an accident. The bee got startled and did what anxious, barb-ended critters do, and the child was stung. Crying and running ensued, and a genuine hatred of “bees” was born.

Why is Workplace Diversity Important?

To gain the full benefit of their understanding of difference from around the globe, diverse people need to find a sense of belonging and a connection to the common goal of their organization, says Steve Humerickhouse of The Forum on Workplace Inclusion.