Archive Posts
-
Outside Consultant: How Do We Maintain Patient Experience in Spite of All the COVID Impacts Like Masks and Short Staffing?
Outside ConsultantThis “Outside Consultant” column by Mike Porter, EdD, a faculty member in the Marketing Department at Opus College of Business, ran in the Star Tribune on Jan. 31, 2022. In recent research with a couple of St. Thomas colleagues, we tested the experience of “patients” engaging with health care providers wearing masks versus those without. In…
-
Outside Consultant: How Can We Set a Better Tone for Communications in 2022?
Business & LawThis "Outside Consultant" column by Paul Omodt, adjunct faculty member in the Opus College of Business, ran in the Star Tribune on Jan. 24, 2021. The ongoing pandemic, the polarization of society, the rise of misinformation, and the “Great Resignation” are all heaping unprecedented changes to the business communication landscape. Internal and external audiences are increasingly pulling away from the organizations that once… -
Outside Consultant: What Are the Best Practices for Setting Up a Rewards Program for My Customers?
Outside ConsultantThis “Outside Consultant” column by Glenn Karwoski, adjunct professor at the Opus College of Business, ran in the Star Tribune on Jan. 10, 2022. Almost every business today has some type of rewards program for customers, and it’s never been easier to gauge effectiveness given the tracking and reporting analytics available. While test, learn, modify and repeat can eventually get you to… -
Outside Consultant: What Should Business Leaders Consider in Honoring Martin Luther King Jr.?
Diversity, Equity and InclusionThis "Outside Consultant" column by Dr. Yohuru Williams, founding director of the Racial Justice Initiative, ran in the Star Tribune on Jan. 17, 2022. As we mark the federal holiday commemorating Martin Luther King Jr.’s birthday, many are wondering how best to honor the memory and legacy of this civil rights leader. His family has called for no celebration… -
Outside Consultant: How Can I Leverage Insurance Companies’ Branding in My Efforts to Sell Insurance?
Outside ConsultantThis "Outside Consultant" column by David Alexander, associate professor of marketing at Opus College of Business, ran in the Star Tribune on Jan. 3, 2022. People need insurance. It offers peace of mind when accidents happen or tragedy strikes. It’s there during the sad times, which makes it hard to think about during the good times. It’s a classic unsought product in that people don’t… -
Outside Consultant: How Do I Handle Discussions and Communications With My Employees About the COVID-19 Vaccine?
Business & LawThis "Outside Consultant" column by Chad T. Brinsfield, PhD, an associate professor and chair of the Management Department at the Opus College of Business, ran in the Star Tribune on Dec. 27, 2021. Clear and ongoing communication with employees about the COVID-19 vaccine is critical. Providing information to employees signals that they are valued and… -
Outside Consultant: What Reading Suggestions Do You Have on Rethinking Priorities?
Business & LawThis "Outside Consultant" column by Christopher Michaelson, the Opus Distinguished Professor of Principled Leadership and the academic director of the Melrose and The Toro Company Center for Principled Leadership in the Opus College of Business, ran in the Star Tribune on Dec. 20, 2021. The pandemic has provoked some very timely concerns about work, from job security… -
Outside Consultant: How Can Family Values Be Used to Strengthen Our Family-Owned Business?
Outside ConsultantThis "Outside Consultant" column by Jon Keimig, director of the University of St. Thomas Family Business Center, ran in the Star Tribune on Dec. 13, 2021. Family values are a key differentiator between family businesses and their non-family counterparts. And when used well, a key advantage. Family values create alignment for multiple generations of family members… -
Outside Consultant: Do I Have to Search My Trademark Before I Use It?
Outside ConsultantThis "Outside Consultant" column by Bradley Walz '01, '04 J.D., head of the St. Thomas law school Trademark Clinic, ran in the Star Tribune on Dec. 6, 2021. In selecting a trademark, a newcomer has the opportunity to avoid confusion and the law charges the newcomer with the obligation to do so. In determining if a likelihood of confusion… -
Outside Consultant: How Should I Lead My Team When Our Project Isn’t Successful?
Outside ConsultantThis "Outside Consultant" column by AnnMarie Thomas, professor of entrepreneurship and engineering, ran in the Star Tribune on Nov. 29, 2021. I have never met a successful person who doesn’t have at least one story of a project that went spectacularly awry. Whether it is an underwater robot that dove into an ocean and never returned,…