A car manufacturer has asked for the help of St. Thomas students through participation in a focus group to develop a message that will help market a line extension to college students.
The focus group, which meets today, Thursday, March 11, is open to full-time enrolled students ages 18 to 23. Four men and four women are needed. Participants in the one-hour focus group will be reimbursed with a free pizza lunch and $15 cash.
To participate, meet by 10:45 a.m. in Room 100, McNeely Hall. The focus group will conclude by 12:15 p.m. The study is being conducted by full-time MBA students.