Presentations to Show how Digital Press Applications can Enhance Marketing Efforts

Julie Higgins-Schmidt

Julie Higgins-Schmidt

Interested in creating effective communications in an era of lower print budgets and restrictions on using outside print vendors ?

The Service Center will show how it can be done with the help of its new iGen3 digital Press. Julie Higgins-Schmidt, a business development consultant with Xerox Corporation, will discuss at two presentations next week how to leverage digital print to effectively target an intended audience. She will offer insights into strategies for making the most of a budget by maximizing the impact of one's communications.

The  presentations will be held on Wednesday, Sept. 29:

  • Minneapolis campus
    9-11 a.m.
    Room 350
    Terrence Murphy Hall
  • St. Paul Campus
    1-3 p.m.
    Room 155
    Murray-Herrick Campus Center

Higgins-Schmidt has developed campaigns and programs for a number of Fortune 500 companies and numerous colleges and universities. She assists Xerox customers in growing their businesses in the digital, one-to-one marketing and web-to-print segments. Her main focus is helping clients increase their return on investment.

For more information e-mail Ron Anderson.