AMA welcomes Jack's Links marketing director to today's meeting

The American Marketing Association will host Jeff LeFever from Jack's Links at its meeting today, Tuesday, Nov. 3.

LeFever, the director of marketing for Jack Link's Beef Jerky, received his M.B.A. from Darden School of Business at the University of Virginia and has spent the past 11 years in brand and general management for both consumer goods and consumer durables, including General Mills, Toro golf equipment, Polaris ATVs and now Jack Link's.

Gain some real-world advice from LeFever at noon in the John R. Roach Center for the Liberal Arts auditorium (Room 126).