Archive Posts
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Intersections Discussion Explores the Vikings Challenges and Opportunities in Brand Marketing
Did you know that during the NFL season the average football fan spends 12 hours a week interacting with NFL brands? That goes beyond just watching a game on Sunday, said Minnesota Vikings CMO Steve LaCroix at the Intersections in Brand Marketing event at the Opus College of Business last night. LaCroix was joined by associate professor of marketing John Sailors, Ph.D., for a wide ranging discussion of the marketing challenges and opportunities of the Minnesota Vikings
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Full-time UST MBA Profile: Joelle Purvis-Allen Profile
As an entrepreneur, a seasoned marketing professional and a mother, Joelle Purvis-Allen has her plate full as a first-year Full-time UST MBA student. In the thick of final projects, papers and final exam preparations, she took a break over lunch to share her background and aspirations. -
Complicated Complicity
In the present day, there are those associated with the media who rationalize overtly questionable activities with “complicity.” Every public relations practitioner knows the driving force behind news headlines has less to do with news than it does attracting eyeballs, all too often at any cost. -
Observations from Across the Pond: UST London Business Semester Fall 2012
Undergraduate students in the Opus College of Business have the opportunity to study abroad during the fall semester on a UST sponsored study abroad trip called the London Business Semester. A group of about 50 students travel to London during their junior or senior year accompanied by two OCB faculty members each fall to not only learn a new perspective of business but also to learn a significant amount about themselves, methods of getting around in foreign countries and to quickly convert dollars to Pounds or Euros. -
Given up on your initial New Year's Resolution? Start a new one.
Each year we resolve to spend more time with family, to exercise more, to stop and smell the roses and so on. Though these are all noble resolutions, one area that often gets left out is your resolutions for the year ahead in terms of your career. Even if you have already given up on your initial resolution, there is no time like the present to kickstart your career goals. -
USASBE Recognizes UST Entrepreneurship Course
In Foundations of Entrepreneurship, designed by Dr. Alec Johnson and Dr. Jay Ebben, students learn the concepts of opportunity scanning and opportunity recognition; conduct a self-assessment to help them better understand their personal values and aspirations to help guide their entrepreneurial career; and are exposed to the variety of types of entrepreneurial ventures. -
Beware Email Impersonators
Social media gets maligned for infringements on privacy, but for all its transparency there are still mirrors among the glass walled maze that offer reflections that are not genuine. -
Need a New Year's Resolution? Run Better Meetings. Here are some tips.
What about setting an officewide New Year’s resolution to make some changes in 2013? Whether you work for a small start-up or a multi-national corporation, here are some ideas to help get your resolution started. -
UST MBC student Dave Dougherty announces album release
Looking for a super-local gift idea this season? Maybe you can find a something from the artist sitting next to you in class. UST MBC student Dave Dougherty’s follow-up to his first album, Sometimes, All Time, is here.