Archive Posts
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My Personal Power Lunch with the Head of U.S. Bancorp
It’s not every day that you share a meal with a CEO.
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The Affordable Care Act stands. Now what?
On June 25, 2015, the Supreme Court upheld the tax subsidies critical to implementation of the Affordable Care Act, letting the health care overhaul stand. Professor Jack Militello offers an analysis of the long-term impact of the ACA on the U.S. health care system. "The impact is irreversible." -
How Simple Questions Lead to Great Innovations
There is a myth that successful companies begin with grandiose ambitions. The implication is that entrepreneurs should start with megalomaniac goals in order to succeed. To the contrary, 2015 Opus Distinguished speaker Guy Kawasaki’s observation is that great companies began by wondering about simple things, and this leads to asking simple questions that beget companies. -
What do you get for $4.5 million?
This year, Super Bowl advertisers paid $4.5 million per ad. This seems steep compared to what they could do elsewhere for the same ad spend. However, according to a recent Forbes article, the cost is worth an estimated $10 million when all of the integrated components are taken into consideration. The pure quantity of people who…