Archive Posts
-
Clean Slate: Henkel Launches a New U.S. Detergent
When German manufacturing giant Henkel partnered with Walmart to bring its flagship laundry detergent, Persil, to the American marketplace, it knew it needed not only a new brand but an attention-getting marketing campaign to appeal to U.S. consumers.
-
Celebrity Endorsements: When the Good Go Bad
Many business students have read Good to Great by Jim Collins. Some may also be familiar with his follow-up book, How the Mighty Fall. As the titles imply, the first is a list of companies and company attributes that help organizations stand out from the competition. The follow-up looks at each company eight years later… -
A Tale of Four Fathers
Allan, Billy, Nick and Olu have all had to balance the joys of fatherhood with the intensity of the MBA program. -
Lunch with the #GIRLBOSS of Wings, Beer & Sports!
From triumphs and successes, to the struggles and challenges that come along with exponential growth, Buffalo Wild Wings CEO Sally Smith provided key insights on leadership, strategy and management that she learned along the way. -
Best Practices for Passive Job Seekers
How to Set Your LinkedIn Profile Up for Success -
Three Reasons Why Mentoring Matters Now
Since 2014, the Opus College of Business has matched more than 80 alumni as mentors and mentees as part of its expanded mentorship program. -
Get out! Ask good questions! Follow up!
“So few people ever follow up that the ones who do are clearly special and worth knowing.” -
Diversity in Business: Top Leaders to Watch Out For
The Opus College of Business was proud to sponsor the Minneapolis/St. Paul Business Journal’s 2015 Diversity in Business Awards. -
Opportunity: India
Opus College of Business Dean Stefanie Lenway traveled to India to explore opportunities for St. Thomas students to study abroad and work in local social enterprises during a J. Term course.