CBRE’s Service Strategy and Local Market Insights

Whit Peyton, Managing Director CBRE

Last week at UST’s Executive Insight Series, Senior Managing Director of CBRE, Whit Peyton, shared how CBRE has competitively structured services in the new marketplace and communicated local market insights.

With 30,000 employees worldwide, CBRE is a Fortune 500 firm and a global leader in commercial real estate. Through its global presence, the company has an intimate knowledge of virtually every major real estate market in the world.  In his role, Peyton is responsible for managing the CBRE’s Minnesota operations, which are staffed by over 580 real estate professionals.  His management duties include oversight of new business development, client relations, and related services.

In his presentation, Peyton reported impressive 2011 transactional figures. His offices completed just under 1,000 deals in 2011, with 1.56 billion in total consideration.   Peyton explained to competitively compete in today’s marketplace, their organization has worked to differentiate itself through delivering more integrated and vertical services to their clients.  Locally, their offices’ suite of services includes over a dozen areas of expertise, from asset management to project management to niche services (such as golf course services).  Through offering an array of real estate service offerings (pictured below), CBRE works to  position their clients’ investment properties to obtain maximum value while offering solutions “from main street to wall street”.

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