Outside consultant: 4 tips for working with a retailer

UST Faculty regularly answer questions in the Star Tribune's Ask The Consultant column. Here’s the most recent question. Ask your own question.

Board game inventors looking for a break
I created an award-winning board game a few years ago that teaches what it’s like to be a lawyer and run a small business. Anyone who plays the game says this should be in Barnes & Noble. How do you get a sit-down meeting with a large company? Sending marketing materials does not work. These companies are inundated with products. How do you separate yourself from the pack on a limited budget?

Tina Nelson, CEO, Professional Games Inc.

Mark Spriggs, Ph.D., associate professor and department chair of Entrepreneurship Department, offered 4 specific tips to increase your chance of success.