Archive Posts
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In the News: Seth Ketron Featured on WCCO-TV’s ‘Good Question’ Segment
In the NewsSeth Ketron, marketing professor at the University of St. Thomas Opus College of Business, recently spoke with WCCO-TV’s Kirsten Mitchell about what makes jingles so effective as a marketing strategy. From the story: The first known radio jingle debuted on WCCO Radio in 1926, advertising General Mills’ Wheaties cereal. “The way that we store music…
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In the News: Andy Babula on Property Tax Increases in the Twin Cities
In the NewsAndy Babula, director of the real estate program at the University of St. Thomas Opus College of Business, recently spoke with KARE 11 about the impact that downtown real estate losses have had on rising property taxes. From the story: The decline in commercial property values, and the rise of vacant office space in the… -
In the News: David Vang on Relatively Low Gas Prices
In the NewsUniversity of St. Thomas Finance Professor David Vang spoke with WCCO-TV about the relatively low gas prices, which could make it a great time for a summer road trip. From the story: According to AAA, the Minnesota average per gallon is more than 40 cents lower than it was at this time last year. … -
In the News: Christopher Michaelson on Work That’s Worth Loving
In the NewsChristopher Michaelson, business ethics professor at the University of St. Thomas Opus College of Business, recently co-authored an article in Fortune on the misconceptions associated with finding work that you love. From the article: As alluring as it sounds, most people will not love what they do every minute of every day. In fact, expecting… -
In the News: Seth Ketron on Tech Solutions on Display at Target’s Demo Day
In the NewsSeth Ketron, marketing professor at the University of St. Thomas Opus College of Business, recently spoke with the Star Tribune about the technologies on display at Target’s latest Demo Day, including new artificial intelligence tools. From the story: Target started hosting Demo Days in 2016, and they have grown over the years to become central… -
In the News: Kim Sovell on Best Buy’s New Branding Campaign
In the NewsKim Sovell, senior participating adjunct faculty member at the University of St. Thomas Opus College of Business, recently spoke with the Star Tribune about Best Buy’s new branding campaign, including a “spokeshologram” and new colors. From the story: While some marketing changes like adding a new gradient of colors might seem insignificant, even small changes… -
Chicago Native Helps Prospective Students Discover St. Thomas
Humans of St. ThomasWord of mouth originally brought Glenview, Illinois, native Thomas O’Gara ’25 to Minnesota’s largest private university. O’Gara knew some people from the Chicago area who attended the University of St. Thomas, including a cousin, Jacqueline Jung. The draw of the university, as well as the city of St. Paul, made all the difference. “They had… -
Tommie Expert: Facing the Challenge of AI
Tommie ExpertsArtificial intelligence (AI) is advancing at an extraordinary rate. While the field has been steadily progressing over the years, the actual acceleration from a user standpoint came with the introduction of ChatGPT in 2022. Since that time, new capabilities have been emerging almost weekly. Organizations are left with a nearly constant perception of FOMO (fear… -
In the News: St. Thomas Student Planning College Music Festival at Allianz Field
In the NewsBreno Bueno, an undergraduate student from Brazil at the University of St. Thomas, recently spoke with the Pioneer Press about a music festival he is planning at Allianz Field in Saint Paul. From the story: What sets the Forbidden Festival apart, according to its 23-year-old founder, who is an undergraduate at the University of St.… -
In the News: Christopher Michaelson Asks the Big Questions About Why We Work
In the NewsChristopher Michaelson, professor of business ethics at the University of St. Thomas Opus College of Business, recently co-authored the book, Is Your Work Worth It?, an excerpt from which was published by Fast Company. From the excerpt: For most of us, work will take a disproportionate share of our waking adult hours. It defines our…