Dr. Bernard Armada to speak on 'Aural Desires: The Rhetoric of Music in Contemporary Culture'

Dr. Bernard Armada to speak on ‘Aural Desires: The Rhetoric of Music in Contemporary Culture’

Dr. Bernard Armada will give a talk titled “Aural Desires: The Rhetoric of Music in Contemporary Culture” from 3 to 4:30 p.m. Monday, Nov. 7, in the auditorium, O’Shaughnessy Educational Center.

This event is a Communication Studies Department Spotlight Lecture.

Dr. Bernard Armada

Have you ever thought about how music influences your life? Do you have albums in your CD collection to which you’ve listened “to death”? Have you thought about how filmmakers use music to move audiences to tears, joy or anger? 

If any of these questions resonate with you, then you will enjoy Armada’s discussion on the communicative functions of music in daily life. Because music is an aural or sound-oriented art, Armada will use a piano, his digital synthesizer and other multimedia resources to explore the ways in which music may move us emotionally, bond us together as a community, and influence our beliefs, values and actions. His thought-provoking discussion and examples will invite you to consider music in ways you had not thought of before.

Armada is a long-time musician and an expert in rhetorical studies (the study of persuasion in society). He wants to share his thoughts on music as a form of communication with as many individuals as possible. Bring your friends. People outside of the communication discipline are invited to attend, as the discussion will be tailored to a general audience.