Library today: Demographic, map database trials available

Demographic resources DemographicsNow and  SimplyMap are available via the UST Libraries database trials Web page. Feedback is requested; send comments to Eric Kallas.


This database is a source of information for prospective and current entrepreneurs as well as students in business programs or anyone who needs to identify cultural patterns or sociological trends. DemographicsNow offers a variety of simple, ready-to-use demographic data reports. Users may customize them by geography, choosing the area that best suits their needs.

This tool will help users:

  • Identify household buying patterns
  • Create and analyze trade areas
  • Evaluate market penetration
  • Identify business locations
  • Target messaging, media buys and direct marketing campaigns
  • Find new customers and reach them more effectively
  • Reveal untapped markets
  • Select the right merchandise mix


SimplyMap is a Web-based mapping application that enables users to quickly create professional-quality thematic maps and reports using powerful demographic, business and marketing data for the United States. Maps can be exported as high-resolution images to word-processing or presentation software; data can be selected, sorted and compared across multiple locations to build custom reports that can be exported to a spreadsheet.