Demographic resources DemographicsNow and SimplyMap are available via the UST Libraries database trials Web page. Feedback is requested; send comments to Eric Kallas.
DemographicsNow
This database is a source of information for prospective and current entrepreneurs as well as students in business programs or anyone who needs to identify cultural patterns or sociological trends. DemographicsNow offers a variety of simple, ready-to-use demographic data reports. Users may customize them by geography, choosing the area that best suits their needs.
This tool will help users:
- Identify household buying patterns
- Create and analyze trade areas
- Evaluate market penetration
- Identify business locations
- Target messaging, media buys and direct marketing campaigns
- Find new customers and reach them more effectively
- Reveal untapped markets
- Select the right merchandise mix
SimplyMap
SimplyMap is a Web-based mapping application that enables users to quickly create professional-quality thematic maps and reports using powerful demographic, business and marketing data for the United States. Maps can be exported as high-resolution images to word-processing or presentation software; data can be selected, sorted and compared across multiple locations to build custom reports that can be exported to a spreadsheet.
