I'm Going to Vote Today!, a project designed by Aaron Sackett, associate professor of marketing, and research partner Christopher Bryan, a faculty member at The University of Chicago Booth School of Business, was awarded a Knight Cities Challenge Grant by the John S. and James L. Knight Foundation.
The $170,000 grant will allow Sackett and Bryan to mail stickers that act as “behavioral interventions” to eligible voters in St. Paul. They will then gauge whether or not the stickers motivated people to declare their intention to vote on Election Day and to follow-through. Their project was one of 37 winning proposals overall, selected from an initial pool of 4,500 applications and 158 finalists.
According to the Foundation's website, the challenge grants provide risk capital for new ideas with the hope that, if projects are successful, other investors will take note and offer the winners access to more funds. Visit the foundation's website for a full list this year's winning proposals.
