In the News: Greg Song on Second Potential TikTok Ban and Cross-Platform Strategies

Greg Song, assistant professor of emerging media at the University of St. Thomas College of Arts and Sciences, recently spoke with Forbes about the potential second ban on TikTok and the impact on small businesses and creators. 

From the article: 

For creators and small businesses, adaptability is the new currency, said Murad Salikhov, co-founder of Schwarzwald Capital, a venture capital fund focused on fintech and the creator economy. “TikTok features aren’t unique. If a ban happens, creators will adjust to the alternatives.”

For businesses, the situation is similar: remaining active on other social media is crucial, and the alternative opportunities on that front are countless, he added.

“Stay on top of what’s happening,” recommends Greg Song, assistant professor at the University of St. Thomas focusing on emerging media, adding that the goal is to have a solid cross-platform strategy to lessen the risks.

Even if TikTok isn’t banned, a change in ownership could impact how the platform operates – if it hasn’t already. “It may not feel the same,” said Song, “which is why it is smart to prepare for a shifting landscape now rather than later.”