UST MBA students take first and second at national marketing case competition
UST MBA students Jenny Merkel, Brett Furber and Jacob Swenson proved strong competitors at the 15th annual Simon Marketing Association Case Competition sponsored by Heineken USA March 30-31 at the Simon Graduate School of Business at the University of Rochester in New York.
Merkel's team took first place and Swenson and Furber's team took second, earning $2,000 in prize money for the UST MBA Student Association for student activities next year. Congratulations to all the winners.
First-year students Jon Farnsworth and Anne Henseler also participated and received positive feedback from judges.
Students at the two-day competition were assigned randomly to team with students from other schools. Once on their teams, they prepared and presented a case to Heineken for a new product launch.
UST MBA students competed with students from the Wharton School at the University of Pennsylvania, New York University, Darden School of Business at the University of Virginia, Emory University, Indiana and other schools.