Craig Pladson, M.B.A. '10., Director of Interactive Strategy at Colle+McVoy has a great take on agency marketing initiatives over on his blog.
Agencies are so obsessed with making the most out of the brands they serve, they oftentimes forget about their own. They organize priorities based on client demand and profitability. They’re in continual pursuit to seek out the appropriate balance of delivering work for clients, new business acquisition, agency marketing and experimentation.
As Craig and his team have been working to initiate a new interactive experience, he has led the team from strategy through execution over several months and learned a ton along the way. A few highlights:
- Know What You’re Great At
- Stay On Strategy
- Less Casual, More Formal
- Develop An Ongoing Support System
- Know When It’s Good Enough
Check out his post for more details and thoughts on interactive agency marketing. You can follow Craig on Twitter@craigpladson and read his blog.