Archive Posts
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Family Connection: Meet the Sisters Welcoming Future Tommies to Campus
Humans of St. ThomasIf you visit the admissions office at the University of St. Thomas, you’re likely to encounter genuine family hospitality. Two sisters from Brookfield, Wisconsin, Lauren and Lizzy Rusch, are often at the front desk, together, ready to offer prospective students and their families a warm, “Welcome to St. Thomas.” Lauren ’25, a senior admissions intern,…
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In the News: Seth Ketron on 2024 Holiday Spending Forecasts
In the NewsSeth Ketron, assistant marketing professor at the University of St. Thomas Opus College of Business, recently spoke with WCCO-TV on how holiday spending forecasts, expected to hit nearly $1 trillion this year, help retailers prepare for staffing, inventory and consumer trends. From the story: Holiday spending could break an all-time record this year. The National… -
In the News: Seth Ketron Featured on WCCO-TV’s ‘Good Question’ Segment
In the NewsSeth Ketron, marketing professor at the University of St. Thomas Opus College of Business, recently spoke with WCCO-TV’s Kirsten Mitchell about what makes jingles so effective as a marketing strategy. From the story: The first known radio jingle debuted on WCCO Radio in 1926, advertising General Mills’ Wheaties cereal. “The way that we store music… -
In the News: Seth Ketron on Tech Solutions on Display at Target’s Demo Day
In the NewsSeth Ketron, marketing professor at the University of St. Thomas Opus College of Business, recently spoke with the Star Tribune about the technologies on display at Target’s latest Demo Day, including new artificial intelligence tools. From the story: Target started hosting Demo Days in 2016, and they have grown over the years to become central… -
In the News: Kim Sovell on Best Buy’s New Branding Campaign
In the NewsKim Sovell, senior participating adjunct faculty member at the University of St. Thomas Opus College of Business, recently spoke with the Star Tribune about Best Buy’s new branding campaign, including a “spokeshologram” and new colors. From the story: While some marketing changes like adding a new gradient of colors might seem insignificant, even small changes… -
In the News: Mike Porter on Target’s New Self-Checkout Restrictions
In the NewsMike Porter, marketing professor at the University of St. Thomas Opus College of Business, recently spoke with KARE 11 about the new Target self-checkout rules and the potential reasons behind the decision. From the story: Beginning on March 17, 2024, shoppers in a hurry will have an easier time grabbing and going as the Minnesota-based retailer… -
In the News: Kim Sovell on Retailers Extending Their Sales
In the NewsKim Sovell, marketing professor at the University of St. Thomas Opus College of Business, recently spoke with WCCO-TV about retail sales and the allegations a few retailers are facing regarding attempts to mislead their consumers. From the story: Did the retailers deceive people how they marketed their sales? “I don’t feel that retailers are deliberately… -
In the News: Kim Sovell on the Evolution of Black Friday Sales Events
In the NewsKim Sovell, marketing professor at the University of St. Thomas Opus College of Business, recently spoke with KSTP-TV about how Black Friday sales have turned into “Black November” sales. From the story: “We’ve got this ‘Black November’ now. It’s not Black Friday anymore. It’s a whole month of sales and all the big retailers are… -
In the News: Mike Porter on Target Store Closures and Live Nation's Efforts to Help Rising Musicians
In the NewsMike Porter, marketing professor at the University of St. Thomas Opus College of Business, recently spoke with WCCO-TV about Target closing nine stores nationwide due to theft concerns. In addition, professor Porter spoke with KSTP-TV about the changes being made at Live Nation to help up-and-coming artists with travel costs and merchandising. From WCCO about… -
Dr. Avinash Malshe Receives 2022 Ireland Award
Professional NotesDr. Avinash Malshe, professor of marketing, has been announced as the recipient of the 2022 John Ireland Presidential Award for Outstanding Achievement as a Teacher-Scholar. The award recognizes the exemplary academic achievement of tenured members of the St. Thomas faculty who have demonstrated a sustained commitment not only to their respective disciplines, but also to…