Archive Posts
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In the News: Seth Ketron on Back-to-School Supply Costs
In the NewsSeth Ketron, assistant professor of marketing at the University of St. Thomas Opus College of Business, spoke with KSTP about the rising prices of school supplies, the impact on families with low budgets, and how to make a cost-effective list. From the story: Ketron recommends families take inventory of what they already have, make a…
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In the News: Mike Porter on Successful Consumer Marketing
Business & LawMike Porter, senior clinical professor of marketing at the University of St. Thomas, was featured in a “Homegrown Hustle” podcast video. From the customer’s journey to economic strategies, Porter discusses what successful marketing means, and how to know you’re taking your business in the right direction. From the video: Mike Porter: Qualitative research gives you… -
In the News: Mike Porter on the Future of Shopping Malls
In the NewsMike Porter, professor of marketing at the University of St. Thomas Opus College of Business, joined KCBS Radio to discuss the challenges and reinvention of American shopping malls. Porter explained that while e-commerce has significantly reshaped consumer habits, malls that focus on experience, community integration and mixed-use development are more likely to thrive. From residential… -
In the News: Mike Porter on the Strategic Role of Social Media
In the NewsMike Porter, clinical professor of marketing at the University of St. Thomas, joined the “Homegrown Hustle” podcast to unpack the strategic realities behind social media in modern marketing communications. Porter reframed social platforms as shared spaces within the PESO model, emphasizing that social media should serve as a conduit that drives audiences toward owned assets.… -
How AI-Powered Teams Ethically Launch Marketing Campaigns in One Day
Business & LawIn a perfect world, every campaign would have months of planning, endless creative iterations, and multiple rounds of approval. That’s rarely how marketing works. Marketers are often asked to move fast to react to a moment, fill a short promotional window, or get something live with limited time and resources. This is where the one-day… -
In the News: Seth Ketron on AI-Driven Online Shopping Scams
In the NewsSeth Ketron, associate professor of marketing in the Opus College of Business at the University of St. Thomas, was quoted by The Associated Press in an article examining how some online ads use artificial intelligence and fabricated backstories to pose as family-run small businesses. Ketron explained that increasingly realistic AI-generated images and emotional narratives make it easier… -
In the News: Seth Ketron Weighs In on Buy Now, Pay Later Holiday Spending
In the NewsSeth Ketron, associate professor of marketing at the University of St. Thomas, spoke with WCCO about the growing use of buy now, pay later services as holiday shopping ramps up. Ketron cautioned that while the plans can help consumers manage upfront costs, missed payments and overlapping purchases can quickly lead to financial strain. From the… -
Tommie Takeback: Students Reduce, Reuse, Refurbish Furniture
Sustainability & EnvironmentWhen Abigail Paulino arrived as a first-year student at the University of St. Thomas, she felt the same mix of emotions felt by thousands of newly enrolled students across college campuses each fall. But unlike most, she had traveled more than 6,000 miles from her home in Guam to begin her college career in Minnesota.… -
In the News: Seth Ketron on Avoiding Social Media Shopping Scams
In the NewsSeth Ketron, marketing professor at the University of St. Thomas Opus College of Business, spoke with KSTP about the rise in social media shopping scams and why consumers should be cautious when making holiday purchases online. From the segment:Retail expert Seth Ketron at the University of St. Thomas said the rise of “micro-influencers” on social… -
In the News: Aaron Sackett on Target’s Effort to Rebuild Customer Loyalty
In the NewsAaron Sackett, marketing professor at the University of St. Thomas Opus College of Business, spoke with MPR News about Target’s new training guidance that encourages employees to smile and interact more with customers as the company works to rebuild shopper loyalty. From the conversation:Minnesota-based retail giant Target is encouraging its store employees to smile and…