Archive Posts
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In the News: Seth Ketron on Smart Spending Amid Holiday Hype
In the NewsSeth Ketron, associate professor of marketing at the University of St. Thomas Opus College of Business, spoke with KSTP about how shoppers and retailers are approaching the holiday season amid economic uncertainty. He discussed how consumers can plan strategically for the best deals, how artificial intelligence is changing shopping habits, and why this year’s market conditions…
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In the News: Seth Ketron on New Target CEO
In the NewsSeth Ketron, assistant professor of marketing at the University of St. Thomas Opus College of Business, spoke to several Twin Cities TV stations about Target CEO Brian Cornell stepping down and the company’s COO succeeding him. From the KARE 11 story: Host: The company’s going to get a new CEO next year, but the person… -
In the News: Mike Porter on Marketing Impact of the Pohlads’ Decision
In the NewsOpus College of Business Senior Clinical Professor Mike Porter recently spoke with WCCO Radio about the Pohlad family keeping the Minnesota Twins. From the interview: With the Pohlad family making the announcement that they will continue to own the Minnesota Twins, we ask questions about the marketing this could have on the franchise and its… -
In the News: Seth Ketron on Sydney Sweeney’s American Eagle Ad
In the NewsSeth Ketron, assistant professor of marketing at the University of St. Thomas Opus College of Business, spoke to FOX 9 on two occasions about a recent American Eagle ad featuring Sydney Sweeney. From the interviews: “It’s hard to separate the political from the financial. A lot of millennials (and Gen Z) make decisions on what… -
In the News: Seth Ketron on Southdale Center’s Luxury Wing
In the NewsSeth Ketron, assistant professor of marketing at the University of St. Thomas Opus College of Business, recently spoke with the Minnesota Star Tribune about Southdale Center’s new dedicated wing for luxury stores. From the story: It’s a new era for the first enclosed mall in America. Seven new luxury retailers are set to open for business… -
Innovation Scholars Present Research to NASA
Business & LawFour students from various majors came together to gain hands-on experience working on technology for NASA. Through the Innovation Scholars program, students Olivia Keller ’26, Sam Mahannah ’26, Ilham Mohamud ’27 and Breanna Ranglall ’26 presented on how NASA should use its new technology. The group was led by Luke Nilles, an MBA student, along… -
In the News: Mike Porter on UnitedHealthcare Facing Public Relations Challenges
In the NewsMike Porter, professor of marketing at the University of St. Thomas Opus College of Business, recently spoke with the Minneapolis/St. Paul Business Journal about the need for UnitedHealthcare to reassure investors and address public concerns following the tragic killing of CEO Brian Thompson. From the story: After last week’s killing of UnitedHealthcare CEO Brian Thompson,… -
In the News: Mike Porter on Holiday Shopping and the Revival of Shopping Malls
In the NewsMike Porter, professor of marketing at the University of St. Thomas Opus College of Business, recently spoke with KARE 11 about the revival of malls as holiday shoppers seek experiences and retail therapy, with increased traffic and creative uses of mall spaces driving the comeback. From the story: The start of the holiday shopping season… -
In the News: Seth Ketron on How Shorter Holiday Season Means More Savings
In the NewsSeth Ketron, assistant professor of marketing at the University of St. Thomas Opus College of Business, recently spoke with KSTP about why this year's shorter holiday season means better deals for shoppers and tips on snagging discounts and maximizing savings before Christmas. From the story: This holiday shopping season is almost a week shorter than… -
In the News: Seth Ketron on Retailers Competing for Shoppers in This Shorter Season
In the NewsSeth Ketron, assistant professor of marketing at the University of St. Thomas Opus College of Business, recently spoke with The Minnesota Star Tribune about how retailers are stepping up with big deals and festive experiences to attract shoppers during this holiday season. From the story: Santas made their debut at Twin Cities malls this week.…