Archive Posts
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In the News: Mike Porter on UnitedHealthcare Facing Public Relations Challenges
In the NewsMike Porter, professor of marketing at the University of St. Thomas Opus College of Business, recently spoke with the Minneapolis/St. Paul Business Journal about the need for UnitedHealthcare to reassure investors and address public concerns following the tragic killing of CEO Brian Thompson. From the story: After last week’s killing of UnitedHealthcare CEO Brian Thompson,…
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In the News: Mike Porter on Holiday Shopping and the Revival of Shopping Malls
In the NewsMike Porter, professor of marketing at the University of St. Thomas Opus College of Business, recently spoke with KARE 11 about the revival of malls as holiday shoppers seek experiences and retail therapy, with increased traffic and creative uses of mall spaces driving the comeback. From the story: The start of the holiday shopping season… -
In the News: Seth Ketron on How Shorter Holiday Season Means More Savings
In the NewsSeth Ketron, assistant professor of marketing at the University of St. Thomas Opus College of Business, recently spoke with KSTP about why this year's shorter holiday season means better deals for shoppers and tips on snagging discounts and maximizing savings before Christmas. From the story: This holiday shopping season is almost a week shorter than… -
In the News: Seth Ketron on Retailers Competing for Shoppers in This Shorter Season
In the NewsSeth Ketron, assistant professor of marketing at the University of St. Thomas Opus College of Business, recently spoke with The Minnesota Star Tribune about how retailers are stepping up with big deals and festive experiences to attract shoppers during this holiday season. From the story: Santas made their debut at Twin Cities malls this week.… -
Family Connection: Meet the Sisters Welcoming Future Tommies to Campus
Humans of St. ThomasIf you visit the admissions office at the University of St. Thomas, you’re likely to encounter genuine family hospitality. Two sisters from Brookfield, Wisconsin, Lauren and Lizzy Rusch, are often at the front desk, together, ready to offer prospective students and their families a warm, “Welcome to St. Thomas.” Lauren ’25, a senior admissions intern,… -
In the News: Seth Ketron on 2024 Holiday Spending Forecasts
In the NewsSeth Ketron, assistant marketing professor at the University of St. Thomas Opus College of Business, recently spoke with WCCO-TV on how holiday spending forecasts, expected to hit nearly $1 trillion this year, help retailers prepare for staffing, inventory and consumer trends. From the story: Holiday spending could break an all-time record this year. The National… -
In the News: Seth Ketron Featured on WCCO-TV’s ‘Good Question’ Segment
In the NewsSeth Ketron, marketing professor at the University of St. Thomas Opus College of Business, recently spoke with WCCO-TV’s Kirsten Mitchell about what makes jingles so effective as a marketing strategy. From the story: The first known radio jingle debuted on WCCO Radio in 1926, advertising General Mills’ Wheaties cereal. “The way that we store music… -
In the News: Seth Ketron on Tech Solutions on Display at Target’s Demo Day
In the NewsSeth Ketron, marketing professor at the University of St. Thomas Opus College of Business, recently spoke with the Star Tribune about the technologies on display at Target’s latest Demo Day, including new artificial intelligence tools. From the story: Target started hosting Demo Days in 2016, and they have grown over the years to become central… -
In the News: Kim Sovell on Best Buy’s New Branding Campaign
In the NewsKim Sovell, senior participating adjunct faculty member at the University of St. Thomas Opus College of Business, recently spoke with the Star Tribune about Best Buy’s new branding campaign, including a “spokeshologram” and new colors. From the story: While some marketing changes like adding a new gradient of colors might seem insignificant, even small changes… -
In the News: Mike Porter on Target’s New Self-Checkout Restrictions
In the NewsMike Porter, marketing professor at the University of St. Thomas Opus College of Business, recently spoke with KARE 11 about the new Target self-checkout rules and the potential reasons behind the decision. From the story: Beginning on March 17, 2024, shoppers in a hurry will have an easier time grabbing and going as the Minnesota-based retailer…