You're Paying for 'Free' Parking

via MinnPost and Minnesota 2020:

Somewhere around 99 percent of auto trips in the United States - to shopping, work, church, recreation or whatever - make use of 9-by-19 foot chunks of real estate for which motorists pay nothing directly. That doesn't mean the spaces are actually free; the costs of acquisition, paving and maintenance are spread among drivers and non-drivers alike in taxes, store prices and other economic mechanisms that emit no price signals to curtail demand for parking.

Is there some economic or business shift we need to make in order to reduce "parking waste"? Is there some business opportunity in this inefficiency? What do you think?