Archive Posts
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In the News: Dave Vang on Global Oil Markets
In the NewsDave Vang, professor of finance at the University of St. Thomas Opus College of Business, spoke with KSTP about the recent spike in Minnesota gas prices amid escalating tensions in the Middle East. Vang said oil is priced on a global market, meaning international conflicts can affect prices in Minnesota, with drivers potentially seeing increases…
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In the News: Mike Porter on the Future of Shopping Malls
In the NewsMike Porter, professor of marketing at the University of St. Thomas Opus College of Business, joined KCBS Radio to discuss the challenges and reinvention of American shopping malls. Porter explained that while e-commerce has significantly reshaped consumer habits, malls that focus on experience, community integration and mixed-use development are more likely to thrive. From residential… -
In the News: Mike Porter on the Strategic Role of Social Media
In the NewsMike Porter, clinical professor of marketing at the University of St. Thomas, joined the “Homegrown Hustle” podcast to unpack the strategic realities behind social media in modern marketing communications. Porter reframed social platforms as shared spaces within the PESO model, emphasizing that social media should serve as a conduit that drives audiences toward owned assets.… -
In the News: Mike Porter on Reputation Management
In the NewsMike Porter, senior clinical professor of marketing in the Opus College of business at the University of St. Thomas, shared insights on the realities of reputation management during a recent episode of the “Homegrown Hustle” podcast. Speaking with host Matt Eickman, Porter discussed how reputation differs from brand, why businesses must manage perceptions across multiple… -
New Executive Director Leads Melrose and The Toro Company Center for Principled Leadership
Professional NotesThe University of St. Thomas has named Britt Cruz as executive director of the Melrose and The Toro Company Center for Principled Leadership in the Opus College of Business. Cruz began the role in mid-January and is leading the center’s operations, finances, and strategic direction. Cruz “embraces the common good as a shared responsibility that… -
In the News: Dave Vang on the Cost of Trump’s Tariffs
In the NewsDave Vang, a finance professor in the Opus College of Business at the University of St. Thomas, spoke with KSTP about new Tax Foundation research estimating that President Trump’s tariffs added roughly $1,000 in costs for the average American household last year, outlining how the policy continues to affect consumer prices, trade negotiations and Minnesota… -
A New Kind of Coffee on Campus, and the Student Behind It
People & CultureGeorge Dannecker '28 didn't come to the University of St. Thomas looking for a business opportunity. He had already found one at the finish line of a trail race on the east coast. Now, the sophomore marketing and entrepreneurship major is bringing that discovery to campus, proving that entrepreneurial thinking can thrive anywhere, even 1,500… -
In the News: Erica Diehn and Monica Liu On Leading During Distress
In the NewsErica Diehn, associate professor of management, and Monica Liu, associate professor of American culture and difference at the University of St. Thomas, relayed to The Minnesota Star Tribune advice on leading through unrest. In their Work and Love course, they held space for students to express how they are feeling during the local immigration crackdown… -
How AI-Powered Teams Ethically Launch Marketing Campaigns in One Day
Business & LawIn a perfect world, every campaign would have months of planning, endless creative iterations, and multiple rounds of approval. That’s rarely how marketing works. Marketers are often asked to move fast to react to a moment, fill a short promotional window, or get something live with limited time and resources. This is where the one-day… -
In the News: Seth Ketron on AI-Driven Online Shopping Scams
In the NewsSeth Ketron, associate professor of marketing in the Opus College of Business at the University of St. Thomas, was quoted by The Associated Press in an article examining how some online ads use artificial intelligence and fabricated backstories to pose as family-run small businesses. Ketron explained that increasingly realistic AI-generated images and emotional narratives make it easier…