The fourth annual Fowler Business Concept Challenge both commenced and consummated [last Friday], with Aaron Engler’s ‘Coach app’ coming in at first place on the graduate level, earning the MBA student a $10k scholarship award.
Described as a “the restaurant managers playbook,” Engler’s idea is to provide chain restaurants with a mobile business intelligence system that aggregates all the pertinent information they need to know to optimize their venue — POS, labor, sales, product spec, service times, etc.
“I’ve worked in the restaurant industry forever and there’s a big opportunity to improve the managers experience though a mobile dashboard,” Engler said. “Today has been really eye opening and exciting for me as a student. I appreciate the spirit of this competition, my peers who participated and the judges who volunteered their time.”
SmartPark, led by David Berglund, came in second place, which aspires to create a mobile marketplace for open parking spaces. Notable placers on the undergraduate level include Dennis Gisch, Jacob Rocheford, Benjamin Bloomquist from ConnectTherapy as well as Joe Famalette with OneMusicPortal.