Archive Posts
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How AI-Powered Teams Ethically Launch Marketing Campaigns in One Day
Business & LawIn a perfect world, every campaign would have months of planning, endless creative iterations, and multiple rounds of approval. That’s rarely how marketing works. Marketers are often asked to move fast to react to a moment, fill a short promotional window, or get something live with limited time and resources. This is where the one-day…
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In the News: Seth Ketron on AI-Driven Online Shopping Scams
In the NewsSeth Ketron, associate professor of marketing in the Opus College of Business at the University of St. Thomas, was quoted by The Associated Press in an article examining how some online ads use artificial intelligence and fabricated backstories to pose as family-run small businesses. Ketron explained that increasingly realistic AI-generated images and emotional narratives make it easier… -
In the News: Christopher Wong Michaelson on Rethinking the Workweek
In the NewsChristopher Wong Michaelson, professor of business ethics and social responsibility at the University of St. Thomas Opus College of Business, co authored an article for The Conversation examining why the traditional 40 hour workweek may no longer be the best fit for many workers. Michaelson discussed the historical roots of the modern work schedule, growing concerns about… -
In the News: Seth Ketron Weighs In on Buy Now, Pay Later Holiday Spending
In the NewsSeth Ketron, associate professor of marketing at the University of St. Thomas, spoke with WCCO about the growing use of buy now, pay later services as holiday shopping ramps up. Ketron cautioned that while the plans can help consumers manage upfront costs, missed payments and overlapping purchases can quickly lead to financial strain. From the… -
From Rondo Classrooms to Entrepreneurs, $12.3M Gift Expands St. Thomas’ Impact
Philanthropy in ActionEnabling human flourishing is at the heart of the University of St. Thomas’ partnerships with underserved communities. Now, thanks to a gift from Twin Cities philanthropists Gary and Pat Sauer, Minnesota’s largest private university is expanding efforts to support those communities by strengthening pathways to economic mobility and enhancing educational resources for local K-12 students.… -
Tommie Takeback: Students Reduce, Reuse, Refurbish Furniture
Sustainability & EnvironmentWhen Abigail Paulino arrived as a first-year student at the University of St. Thomas, she felt the same mix of emotions felt by thousands of newly enrolled students across college campuses each fall. But unlike most, she had traveled more than 6,000 miles from her home in Guam to begin her college career in Minnesota.… -
Tommie Innovators Spark Big Ideas at the Fowler Business Concept Challenge
Student LifeWhen Xinsheng Tang ’26 MS looks at a municipal wastewater outfall pipe, he doesn’t see an endpoint; he sees possibility. Standing before a packed room of 63 judges, visitors and peers at the 17th annual Fowler Business Concept Challenge, he explained how cities could turn a constant, gravity-fed stream of wastewater into clean electricity. “Cities… -
A Love for Sports Fueled Student's Love for Humanity
Humans of St. ThomasNorah Barry ’26 thrives in an environment where people come together. Whether she's on the soccer field, volunteering or in the classroom, she is a light to all who meet her. A self-described “classic extrovert,” Barry thrives when she's surrounded by teammates. “I've always liked sports and team environments,” she said. “Both my brothers were… -
In the News: Seth Ketron on Avoiding Social Media Shopping Scams
In the NewsSeth Ketron, marketing professor at the University of St. Thomas Opus College of Business, spoke with KSTP about the rise in social media shopping scams and why consumers should be cautious when making holiday purchases online. From the segment:Retail expert Seth Ketron at the University of St. Thomas said the rise of “micro-influencers” on social… -
In the News: Aaron Sackett on Target’s Effort to Rebuild Customer Loyalty
In the NewsAaron Sackett, marketing professor at the University of St. Thomas Opus College of Business, spoke with MPR News about Target’s new training guidance that encourages employees to smile and interact more with customers as the company works to rebuild shopper loyalty. From the conversation:Minnesota-based retail giant Target is encouraging its store employees to smile and…