Noted pollster to speak about new book, Profit With Honor, April 12

Noted pollster to speak about new book, Profit With Honor, April 12

Noted public opinion analyst and social scientist Daniel Yankelovich will speak about his new book, Profit With Honor, on Thursday, April 12, at the University of St. Thomas School of Law.

The talk, which begins at 4 p.m. and is followed by a panel discussion in the Schulze Grand Atrium at the law school, is the first Fredrikson & Byron Distinguished Lecture hosted by the university's Holloran Center for Ethical Leadership in the Professions.  It is free and open to the public.

Born in 1924, Yankelovich is chairman of Viewpoint Learning Inc., which designs and conducts specialized dialogues for business and public policy; of the Public Agenda public opinion research firm; and of DYG Inc., a social and marketing research firm. He is best known for his work in the field of social values and public opinion, and has served on the boards of numerous corporations and organizations. He is a founding president of the Society for the Advancement of Socio-Economics and a former faculty member at New York University and the New School for Social Research.

Well known for his analyses of America's changing values and mores, he is the author of 10 books, founded The New York Times/Yankelovich Poll (now The New York Times/CBS Poll) and received the Helen Dinerman Award from the World Association of Public Opinion Research in 1995. He is a fellow of the American Academy of Arts and Sciences.

Profit With Honor: The New Stage of Market Capitalism was published last year by Yale University Press. It has been described as a " wise and optimistic book [that] examines the rampant scandals that plague American corporations today and shows how companies can reverse the resulting climate of mistrust. … The book asserts that American culture has abandoned its old tradition of enlightened self-interest, of 'doing well by doing good.' A narrow legalism has taken over ('I didn’t break the law; therefore I didn’t do anything wrong'). Yankelovich argues that attempts to deal with such flawed ethical norms by means of more laws and regulations cannot succeed. He offers a series of case histories to show how and why stewardship ethics can strengthen individuals, corporations, the nation, and the world economy."

The panel discussion following Yankelovich's lecture will feature commentary about his book and remarks about stewardship ethics. Panelists will include Gary Holmes, CEO of CSM Corp.; Marti Morfitt, president and CEO of CNS Inc.; and Steve Mahle, executive vice president and president of Cardiac Rhythm Disease Management for Medtronic.

The event is co-hosted by the university's Holloran Center and the UST-based Center for Ethical Business Cultures and sponsored by Fredrikson & Byron and Medtronic Inc.

For further information, please contact Hank Shea, (651) 962-4867.