Archive Posts
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In the News: Seth Ketron on AI-Driven Online Shopping Scams
In the NewsSeth Ketron, associate professor of marketing in the Opus College of Business at the University of St. Thomas, was quoted by The Associated Press in an article examining how some online ads use artificial intelligence and fabricated backstories to pose as family-run small businesses. Ketron explained that increasingly realistic AI-generated images and emotional narratives make it easier…
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In the News: Christopher Wong Michaelson on Rethinking the Workweek
In the NewsChristopher Wong Michaelson, professor of business ethics and social responsibility at the University of St. Thomas Opus College of Business, co authored an article for The Conversation examining why the traditional 40 hour workweek may no longer be the best fit for many workers. Michaelson discussed the historical roots of the modern work schedule, growing concerns about… -
In the News: Seth Ketron Weighs In on Buy Now, Pay Later Holiday Spending
In the NewsSeth Ketron, associate professor of marketing at the University of St. Thomas, spoke with WCCO about the growing use of buy now, pay later services as holiday shopping ramps up. Ketron cautioned that while the plans can help consumers manage upfront costs, missed payments and overlapping purchases can quickly lead to financial strain. From the… -
In the News: Seth Ketron on Avoiding Social Media Shopping Scams
In the NewsSeth Ketron, marketing professor at the University of St. Thomas Opus College of Business, spoke with KSTP about the rise in social media shopping scams and why consumers should be cautious when making holiday purchases online. From the segment:Retail expert Seth Ketron at the University of St. Thomas said the rise of “micro-influencers” on social… -
In the News: Aaron Sackett on Target’s Effort to Rebuild Customer Loyalty
In the NewsAaron Sackett, marketing professor at the University of St. Thomas Opus College of Business, spoke with MPR News about Target’s new training guidance that encourages employees to smile and interact more with customers as the company works to rebuild shopper loyalty. From the conversation:Minnesota-based retail giant Target is encouraging its store employees to smile and… -
In the News: Andy Babula on the Risks of Real Estate Consolidation in St. Paul
Opus NewsAndy Babula, director of the University of St. Thomas real estate program, spoke with the Minnesota Star Tribune and provided commentary on the collapse of Madison Equities and the deep challenges now facing downtown St. Paul. He explained how the firm’s aggressive acquisition strategy, heavy debt load and concentrated control of key properties created conditions… -
In the News: Seth Ketron on Smart Spending Amid Holiday Hype
In the NewsSeth Ketron, associate professor of marketing at the University of St. Thomas Opus College of Business, spoke with KSTP about how shoppers and retailers are approaching the holiday season amid economic uncertainty. He discussed how consumers can plan strategically for the best deals, how artificial intelligence is changing shopping habits, and why this year’s market conditions… -
In the News: Dave Vang on the Benefits of Foreign Currency Deposits
In the NewsDave Vang, finance professor at the University of St. Thomas Opus College of Business, recently spoke with CFO.com about the growing interest among U.S. companies in bank accounts that hold foreign currencies. He said these accounts can help businesses manage currency risk and adapt to today’s shifting global economy. From the article:... Dave Vang, finance… -
In the News: Andy Babula on Rising Housing Prices in Minnesota
In the NewsAndy Babula, finance professor and director of the real estate program at the University of St. Thomas Opus College of Business, spoke with Minnesota Star Tribune about how home prices in Minnesota are climbing faster than incomes, putting homeownership – once a key symbol of middle-class stability – beyond reach for many residents. From the article:... In… -
In the News: Andy Babula Discusses the Minneapolis Office Market
In the NewsAndy Babula, finance professor and director of the real estate program at the University of St. Thomas Opus College of Business, offered insight into the dramatic shifts reshaping Minneapolis’ downtown office market. Following the steep discount sale of Wells Fargo Center, Babula weighed in on what the deal signals for future property values and the…